Today Shannon is joined by special guest John Ray, author of "The Generosity Mindset." In this continuation from the previous episode, they explore the crucial concept of serving to sell. John Ray shares his strategies for articulating value, building confidence in services, and approaching clients with a heart of generosity. He provides insights on differentiating oneself in a crowded market by prioritizing client needs and fostering strong, value-based relationships. The discussion also highlights the importance of balancing generosity with appropriate pricing, and how this balance can lead to long-term success and fulfillment. Get ready to receive actionable advice from John Ray that will elevate your business approach.   John Ray is a consultant and business coach who advises consultants, coaches, attorneys, and other services professionals on what are often their two biggest problems: pricing and business development. John's #1 national best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. John is also a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. John is the host of North Fulton Business Radio and The Price and Value Journey, and he has hosted and/or produced over 2,200 podcast episodes.   Go to thegenerositymindset.com to learn more about John’s book and to buy it. Website: www.johnray.co    What you'll hear in this episode: 04:18 Address client's actual problems, not just symptoms. 09:11 Connect clients to solutions, add value efficiently. 11:52 Value clients, discern fit, avoid long-term resentment. 14:39 Understanding client gratitude improves value exchange. 18:15 Quarterly, clients answer two specific, valuable questions.   If you like this episode, check out: Simplifying Sales Strategy Lowering Your Price to Sell More? Product or Experience - What is More Important?   Lowering Your Price to Sell More? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.