How does the science of behavioral change help you make significant and long-lasting transformations in your life? Breaking habits and creating change is hard. Even succeeding at a smaller goal, like a New Year’s resolution, is difficult. Even with a ton of research, they haven’t been able to identify a single reason why some people change and others don’t. But there are principles that make change more likely for everyone. I’m excited to welcome Eric Zimmer to the show today. Eric is a behavioral coach who has spent the last twenty years guiding people through significant life changes by helping them build new, empowering habits that align with their core goals. He also hosts the award-winning podcast, The One You Feed, where he has inspiring conversations about creating a life worth living. The power of behavioral change starts with understanding your mind and using that to consciously reshape your actions. Eric’s own journey from homeless addict to helping others overcome their destructive patterns is proof of how transformative real change can be. If you’ve struggled with changing behaviors, breaking addictive patterns, or creating significant change in your life that lasts, this episode is for you. Link to Limitless Expanded Link to Kwik Success Program Link to Kwik Programs  (Use code: PODCAST15) Link to Show Notes Link to Kwik Brain C.O.D.E. Quiz Link to Free Speed Reading Masterclass  If you’re inspired, I want to invite you to join me in my brand NEW 10-day course, specifically designed to boost your productivity. I know it sounds too good to be true, but I give you step-by-step guides using the accelerated learning model to help you get more done and achieve your goals.