This episode is sponsored by Australia Post. Anna Hoang is the founder and creator of ANNA QUAN, a contemporary Australian fashion label. The brand epitomises simplicity, elegance and quiet luxury. You may know the label for its bread and butter item, the white button down shirt. Anna has managed reimagined and redefined this staple , and has people from all over the world coming back for time and time again.  Anna opens up in this rare interview, about her transition from law to fashion, her struggle in the first few years with gaining traction in the Aussie market and the bold move she made next, how her values help her hire the right people, and the important questions she asks herself as she hits 10 years in business. In this ep, you’ll learn about:  The transition she made from law school to fashion school Her first business failure and finding the confidence to go it alone The Paris showroom debacle and what happened when she tried to rent her own Airbnb for showings Why she's big on iterating styles that have been left on the cutting room floor to create a version that customers actually want  Why it's important to have a bread and butter product Her thoughts on greenwashing and sustainable fashion The type of brand she wants to build and the values that underpin it The questions she asks herself after reaching a decade in business Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak SAY HEY Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsChat to us in the Facebook group, the lady-brains clubhouseSign up for our online business course BASE CAMP here. See omnystudio.com/listener for privacy information.