In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes? Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums. In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit...

This episode is sponsored by Australia Post. Anna Hoang is the founder and creator of ANNA QUAN, a contemporary Australian fashion label. The brand epitomises simplicity, elegance and quiet luxury. You may know the label for its bread and butter item, the white button down shirt. Anna has managed reimagined and redefined this staple , and has people from all over the world coming back for time and time again.  Anna opens up in this rare interview, about her transition from law to fashion,...

Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order. The last time you heard from Margot & Maria they’d raised $100k from over 700 backers during their Kickstarter pre-sale campaign. They were on a high and excited to hard launch their brand in time for the Christmas rush.   But just as they were about to go live, their online custom fit algorithm (the one they’d spent over a year getting right) broke....

The year was 2022 and by now, Margot and Maria had been working on bringing The OneTwo to life for over two whole years. COVID had played havoc with their timeline, their product taking years longer to develop than they originally planned and their cash reserves slowly but surely running out.   Thing were heating up and the duo decided to run a Kickstarter pre-sale campaign. Not only did they need to raise money to keep the wheels turning, but they also were out to prove to their investors...

After the world and supply chains ground to a halt and the world became locked down, Margot and Maria’s factory pulled out of the partnership and left them high and dry, without a manufacturer to make their bra. After searching high and low, they finally found a factory in Sri Lanka who were amazed by their innovative approach, and believed in what they were trying to create.   A bra that is engineered for women’s breasts of ALL shapes and sizes.  But with the world turned upside down and...

Fundraising is one of the most crucial parts of getting a startup off the ground and it’s no secret that doing this as a woman is hard. It’s even harder for two women who are pitching their bra product to a table of men, most of whom struggle to understand the product or problem.   So, how did Margot and Maria pitch their revolutionary bra in order to raise six figures to turn their dreams into a reality? How did they manage to get a breast surgeon on their cap table? And why did we...

Welcome to this special lady-brains podcast series documenting the incredible story of Margot and Maria, the co-founders behind new bra tech startup The OneTwo.   Over the next five episodes we’re diving deep to hear about the trials and tribulations they’ve encountered in the lead up to launching. From meeting during an accelerator program in 2020, to challenges fundraising while pitching a product for to a room full of men, to dealing with the fallout of COVID and its impact on their...

Welcome to this special lady-brains podcast series documenting the incredible story of Margot and Maria, the co-founders behind new bra tech startup The OneTwo.   Over the next five episodes we’re diving deep to hear about the trials and tribulations they’ve encountered in the lead up to launching. From meeting during an accelerator program in 2020, to challenges fundraising while pitching a product for to a room full of men, to dealing with the fallout of COVID and its impact on their...

This episode was produced in partnership with Who Is Elijah.  Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.   In this ep, you’ll learn:  How she generated traction early on and secured DJs as a retailer with...

This episode is sponsored by Twisted Healthy Treats Australia’s first and only female-led ice cream manufacturer. Get their delicious Oat Milk Ice Cream Bars, Watermelon and Mango Fro-Yo, and Coconut Pops at twistedhealthytreats.com.au or your closest supermarket.  Kim Teo is the founder of tech start-up Mr Yum. If you’ve ever been to a restaurant, browsed the menu on your phone and ordered through a QR code, chances are you’ve used the Mr Yum platform.  In 2021, she raised an $89M Series A...

Kim Teo is the founder of tech start-up Mr Yum. If you’ve ever been to a restaurant, browsed the menu on your phone and ordered through a QR code, chances are you’ve used the Mr Yum platform.

What’s it like to completely pivot your business three times, before you even launch?

What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash.  You’ll learn:  How they’re making insurance sexy and accessible to the younger generation  That their original fundraising...

This episode was produced in partnership with Twisted Healthy Treats. Today’s guest, Cass Spies, is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise (and how this didn’t pan out) how she went about building her own manufacturing facility, how she landed retailers like Woolworths, Coles and Costco in the US, and how she managed to get into 5000 school canteens across...

Today’s guest Cass Spies is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise, and how this didn’t pan out, how she went about building her own manufacturing facility, and landing retailers like Woolworths, Costco in the US, and over 5000 school canteens across Australia.

This episode is proudly sponsored by Carlisle Homes, Australia’s number 1 builder for 2021.  Tune into their new podcast show Home Files (hosted by us!) to uncover all the truths about what knocking down and building your dream home. Listen here. Is it possible to build a profitable, fulfilling business, working 3 days a week? If you're asking Jen Bishop, former newspaper journalist and magazine editor, the answer is a resounding YES. She's built The Interiors Addict, Australia's largest...

Is it possible to build a profitable, fulfilling business, working 3 days a week?

This episode is proudly brought to you by Eugene, Australia’s first end to end genetic counselling and testing service. To receive $50 off your first genetic test, use the code LADYBRAINS50 at checkout. Just head to eugenelabs.com to shop now.    How do the most successful people in the world manage their time, energy and relationships? Today’s guest is Dr Amantha Imber; organisational psychologist and the founder of behavioural science consultancy Inventium, host of the How I Work...

How do the most successful people in the world manage their time, energy and relationships?

This Black Friday and Cyber Monday, 1 in 3 Aussies are ready and willing to open their wallets, and as a founder, we want you to be prepped and ready to earn your slice of the pie. If you want to maximise this sales opportunity for your business, then listen up! In this episode we chat to Beth Wilson, who participated in our Black Friday Marketing Crash Course last year, to learn EXACTLY how she grew her sales by 445% across the sales period. We also get Digital Marketing Expert, Gabriella...

This Black Friday and Cyber Monday, 6.8 billion Aussies are ready and willing to open their wallets, and as a founder, we want you to be prepped and ready to earn your slice of the pie.

To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time. In this episode, you'll hear: Author and activist, Cleo Wade, chatting about her version of imposter syndrome; feeling random (ep 1) Jo Horgan, founder of MECCA, sharing how she thinks about business as a game, and one that's she's determined to win (ep 31) Hannah Spilva, founder of LVLY, sharing how she figured out how to send fresh flowers through the Aussie postal system (ep...

To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time.

To celebrate our 5th birthday, we've curated our top 5 pieces of advice for any founder starting out in business. If you’re taking the leap into the business full time, do your due diligence  Say yes a lot in the early days. Say no more than yes, the further down the road you go.  Stay aligned to your values. Set a short deadline to solve every problem.  Be bold, be brave.  Resources mentioned: VIA Character Assessment: www.viacharacter.org ~ Connect with us ~  Find us at...