Episodes
Published 07/25/22
This episode is proudly brought to you by our favourite printer, Dymo. To check out Dymo’s new Label Writer 5 series, head to dymoonline.com.au.   In this episode, we’re chatting with Brooke & Sarah, the two best mates behind Australia’s biggest design market, The Finders Keepers.  Like all great relationships, they met each other on the dance floor, but it was their shared loved of fashion and design that saw them come together to work on a creative project; a market slash festival where...
Published 07/25/22
This episode is proudly brought to you by Tribe Skincare, Australia's leading skincare for sensitive skin. For 10% off the entire range, plus free shipping, use LADYBRAINS at the checkout. Head to www.tribeskincare.com.au In this episode, we're chatting with Puno Dostres, the founder of I Love Creatives; a digital platform for creatives who want to learn new skills, find new pathways, and be part of a good vibes community. Puno started I Love Creatives in 2014, and it began as a simple weekly...
Published 07/14/22
Bianca Spender is one of Australia’s most iconic fashion designers. In this special episode of the lady-brains podcast, recorded live from Afterpay Australian Fashion Week 2022, Bianca shares why this season’s collection was inspired by the ‘liberation of women’, and how creating this year’s runway actually liberated her in the process.   You'll learn: How Bianca balances her Excel spreadsheets and business brain, with her intense creative flair and vision   Why she’s thrown out the...
Published 07/04/22
We’re thrilled to have Kayla from Tribe Skincare back on the podcast! We first chatted in February 2021 at a time when she was embarking on a complete redesign of Tribe Skincare’s visual brand identity. In this follow-up chat, we learn how the branding project went $100k over budget, how Tribe had its first six figure sales day ever during the relaunch, how, after many conversations and negotiations, her dream retailer Mecca decided not to pick up the brand, and how Kayla took this rejection...
Published 06/28/22
How do you make a name for yourself, as a young, ambitious creative? Today's guest is Paris Thomson, founder of video production studio SIRAP. SIRAP exists to solve creative and communication challenges for their clients through the power of moving imagery. Their client list is impressive; they work with brands like Lexus, Melbourne Symphony Orchestra, The Design Files, David Jones, and many more.  Paris started the business at the ripe old age of 24, quickly learning that hassling and...
Published 05/10/22
Got a cracking business idea but no clue where to start? Have you downloaded a business plan template, before getting totally overwhelmed as to how to fill it out? If so, we’re here to help 😃 In this episode, we share all the ins and outs of our new business course BASE CAMP. It's designed to help almost founders create a business plan and launch a business. We chat about: Who the course is designed for. How each module of the course covers an area of a business that traditionally make it...
Published 05/09/22
This episode, we’re chatting to Rebekah Campbell, founder of Hey You, a payment and booking app designed for restaurants and cafes. Throughout her 20s and 30s, Rebekah’s sole focus was on building her business. She’d raised money in Silicon Valley, the app was rapidly on-boarding new restaurants, her team was growing, and she’d established a strong profile in the start-up world.  By all external measures, she was a success. But there was something missing. 10 years into building her business...
Published 04/18/22
As millennial women, many of us have been told that the only way to 'succeed’ in business is to strive for the big bucks, for followers, and for growth.  Sure, this is the end game for lots of founders, but it’s definitely not the end game for us all.  At lady-brains, we know that pouring every waking second of your life into work doesn’t result in a healthy business. We know that if you don’t invest time in yourself and grow as a founder, then nothing (not your bottom line, customer base,...
Published 04/13/22
THE GIRLBOSS ERA IS DEAD. The narrative that's been written for us about what a successful female entrepreneur looks like, is changing. In this episode, hosts Anna & Caitlin discuss why a new narrative for female founders is long overdue, their thoughts about alternative ideals we can aspire to, and why the hustle culture no longer serves us.  ~ Connect with us ~  Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains   Chat to us in the...
Published 04/13/22
Today’s guest is Sarah Neill; she’s the founder of Mys Tyler, an online shopping and body positivity app which helps women find clothing for their unique shape and size, by connecting them with others who look like them.   Sarah came up with the idea after realising that she and her friends were returning most of the clothes they bought online because they simply didn’t fit, and over the last 5 years, Sarah has refined the concept, raised a $1M in pre-seed, and the app’s been downloaded over...
Published 03/28/22
This episode was produced in partnership with Thermomix Australia. Grace and Bianca are the mother daughter duo behind the Australian & New Zealand arm of Thermomix. In this episode, Grace shares the story of discovering Thermomix in Poland, before lugging one all the way back to Perth, before spending the following year trying to secure its exclusive distribution rights for Australia.  You’ll learn:  How Grace spent 12 months securing the Aus & NZ licensing deal from German parent...
Published 03/15/22
Sarah Munro is one half of the iconic Aussie label Sarah & Sebastian, best known for its beautiful, fine jewellery designs. In this chat Sarah tells the story of being picked up by the French high fashion boutique, Colette, and how, over a decade later, Sarah and her co-founder Robert have built the business to a team of 100 people, have stores in Sydney and Melbourne, and have expanded the brand into a whole range of services.   You’ll learn:  How Sarah approached the decision to quit...
Published 02/21/22
Welp, it's been a year! In this chat, Anna & Caitlin reflect on 2021 and share their biggest struggles, successes and learnings. You'll hear: Why Anna & Caitlin started seeing a therapist together and how this practice has radically transformed their business partnership How they learnt that ruthless prioritisation is the key to getting sh*t done Why their focus has shifted from being a content-led business to a product-led business Why they've been a little absent from the...
Published 12/24/21
Hannah and Pippa are the charismatic co-founders of Merch Girls; a product design agency that creates beautiful, custom merch for some of the biggest brands in Australia including MECCA, the Australian Open, and lady-brains!  In this chat, the duo share how they landed their first major client – the Australian Ballet, how they survived COVID despite their entire pipeline drying up, and why they credit their success to building strong, meaningful relationships.     You’ll learn:  How they...
Published 12/13/21
Grace and TJ are the brains behind First Nations Fashion and Design, a not-for-profit organisation that creates opportunities for Aboriginal and Torres Strait Islander people within the fashion industry. They made history at Afterpay Australian Fashion Week in 2021 as the first ever indigenous show to be part of the fashion week program.   You’ll learn:   How their runway show generated 65% of all Fashion Week media coverage, reaching over 77 million people.  How they pulled off AAFW with...
Published 11/22/21
We first interviewed Alison Rice back in 2018. At the time, Alison was a Group Publisher of Allure Media, and at the very end of our chat she told us about the soon-to-be launch her own podcast. That podcast is Offline, and since we spoke 3 years ago, Alison quit her high-flying corporate role and has built Offline into a brand with a cult following that offers the podcast, events, online courses, coaching and more.  In this chat you’ll learn:   Why Alison is bringing a business partner on...
Published 11/08/21
Last year, an estimated 13.8 million Aussies spent around $5 billion dollars over the 4-day Black Friday period. That’s a whopping lot of cash, and it represents a huge opportunity for product-based businesses. If you're a founder and want to get in on this sales opportunity, but are unsure how to go about it, this episode is for you. We chat with digital marketing and e-commerce expert Gabriella Singh about how to design and deliver your best Black Friday campaign ever. You'll learn: How to...
Published 10/18/21
GREATEST HITS - Recorded in 2020 Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.   You’ll learn:  Why Jodie thinks the business...
Published 09/27/21
GREATEST HITS - Recorded in 2020 How do you build a multi-million dollar retail empire by becoming best friends with rejection?  Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA. At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty…yet, she succeeded in getting some of the world’s biggest...
Published 09/20/21
GREATEST HITS - recorded in 2020. Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press. In this chat we covered:  How Kip&Co secured their first 10 stockists from a trade show in Melbourne   The fine balance of where to...
Published 09/14/21
In this special episode of INSIDE LADY-BRAINS Caitlin and Anna answer all your burning questions about what it’s like running lady-brains, from how the pair first met, to what margarita they drink when celebrating their business wins. In this chat you’ll find out: How they came up with the idea for lady-brains, and what previous business ideas didn’t quite make the cut How they decided when to quit their day jobs and take the plunge into becoming full time business owners The conversation...
Published 08/30/21
For Bobby Clark turning her artistic passion into a business hasn’t come easy. She’s battled with the fear of not being seen as a true artist, not having the skills to set up good business practices and valuing her time and creativity properly. Up until recently, she’s kind of been winging it.   In this chat you’ll learn:  How Bobby discovered $1.5 million of lost sales due to abandoned carts, and what she plans on doing about it  Bobby’s advice for valuing your work as a creative, and why...
Published 08/16/21
Welcome to the first of many INSIDE LADY-BRAINS chat episodes, where we take you behind the scenes and share all the things we’ve learnt starting and growing our own business. In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss: Why it pays to generate FOMO and community engagement BEFORE launching a product Why we chose to use a ‘buy first, produce second’ model and prioritise...
Published 08/05/21
Stephanie Miller and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.   In this episode, we discuss:  How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation  Why they have recently decided to bring their tech capability in house, and...
Published 08/02/21