Episodes
Indigenous mother daughter duo Lauren Jarrett & Melissa Greenwood are the creative brains behind art brand Miimi & Jiinda. In this episode, they share how the brand was built to help heal intergenerational trauma caused by Lauren’s experience being part of the stolen generation, how their indigenous heritage impacts everything they do, and why they believe it’s critical to make time for space and silence in their busy lives.     You’ll learn:  How Lauren & Melissa went from...
Published 07/19/21
Renae James, founder of Papinelle Sleepwear, shares how she started out selling PJs from a stall at the Paddington Markets in Sydney, to becoming a multimillion-dollar brand with products you can find being sold on almost every corner of the USA!   You’ll learn:  How she started the brand with a $9000 bank loan, and why she’s never taken on external money since then  How it took Renae 12 years to make good money in her business, and how she found the courage to never give up  How Renae...
Published 07/05/21
Terri Vinson is a scientist, formulator and founder of beauty brand Synergie Skin. In this episode of the podcast, Terri shares how she poured her life savings of $40k into the business after her then-husband lost all of their money and assets, how she’s grown her business by learning to let go and delegate, how she funded and built her own manufacturing facility and lab, and why she choses to lead with empathy and compassion.   You’ll learn:  How she started the biz with $40k after her...
Published 06/24/21
Live from Afterpay Australian Fashion Week and straight from the runway, Rebecca Vallance reflects back on the past 10 years of being in business, and shares her thinking behind why the RV brand has been so successful both locally and internationally, why she’s chosen to expand into new categories like bridal, athleisure and swim, and the impact that the late Carla Zampatti had on her and her career.   Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in...
Published 06/07/21
Live from Afterpay Australian Fashion Week, Dale, founder of Bondi Born and Mary Lou, co-founder of Bassike share how they make every business decision with sustainability front of mind, their approach to finding ethical suppliers and makers, as well as offering advice to emerging founders on how to build a brand with purpose and profit.  Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse   See...
Published 06/07/21
Amanda Niu, founder of furniture brand Eva, shares how the brand has stayed relevant and ahead of the competition by diversifying their product offering, why they’ve doubled down on their test and learn approach to marketing, and how she’s found a way to apply her background in neuropsychology to get into the minds of her customers.    You’ll learn:   Why Amanda launched the business with just one key product – a mattress in a box (and why you could adopt this strategy too)  The three...
Published 05/24/21
Rochelle Courtenay, founder of not-for-profit Share the Dignity, shares how she turned a simple idea – to end period poverty – into a national movement, how she’s raised over $51 million to help women in need, and how she’s established partnership with brands like Woolworths, Bunnings and Facebook.    You’ll learn:   How she managed rapid traction in the early days, when Share the Dignity grew from an idea in her head to a national movement in just one month  Why she runs Share the Dignity...
Published 05/10/21
Ava Matthews and Bec Jefferd, co-founders of Ultra Violette, share the secret sauce to their strong co-founder relationship, why (and how) they’ve chosen to remain self-funded, and why they put down so much of their success to having strong operations, systems and rigour in the business back-end.   You’ll learn:  How Ava and Bec designed their product and brand to solve a customer problem  How the two navigate tension and disagreements in their co-founder relationship  Why they advise any...
Published 04/26/21
Carolyn Creswell, founder of Carman's Kitchen, shares how she approaches new product development in a category that is always changing, why customer research forms the backbone of all of her decision making, and how a recent revelation about her leadership style has transformed the way she works with her team.  You’ll learn:  Her new product development process, and why Carman’s is now moving into the savoury aisle.  What the Carman’s customer ‘flavour ranker’ is, and how she uses it to...
Published 04/12/21
Nicole Liu, founder of Kin Fertility shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.   You’ll learn:  How to understand your customer problem at the deepest possible level  How to design your products and services to solve...
Published 03/29/21
Eleanor Pendleton, founder of digital media platform Gritty Pretty, shares insights about how she sold to advertisers in the early days despite having no sales experience, how she’s scaling the business by layering revenue streams one on top of the other, and her perspective on the role of editorial vs. sponsored content in a modern media business.  You’ll learn: What NOT to do if you’re thinking about taking the leap into business full time Why it was important for Eleanor to write a...
Published 03/15/21
Lil Ahenkan aka. Flex Mami shares insights into how she manages relentless content creation while also avoiding burnout, how she’s managed to create a two-way dialogue with her audience online (including what's worked and what hasn’t), and how data drives her decision making when it comes to the online Flex Factory store.  You'll learn: Why Flex decided to create an online store, and how every decision during the product development process has been informed by her community  Why she’s...
Published 03/01/21
We're celebrating International Women's Day 2021, by discussing the theme #choosetochallenge. Anna & Caitlin share why tapping into your growth mindset and pushing yourself outside your comfort zone will lead to a bigger life and a better business. We want to challenge you, lady-brain, to push yourself and take action on one thing that's going to take you and your business to the next level. Share your challenge and the results with us in our Facebook Group, the lady-brains clubhouse,...
Published 03/01/21
Lizzy Pike, founder of Face Halo, talks about her mission to eradicate disposable face wipes, provides insights on sourcing overseas manufacturers, her top tips for becoming more sustainable across all areas of your business, and why her partnership with the world’s biggest beauty influencer Chloe Morello has been such a success.  You'll learn: The right questions to ask when you’re sourcing a new manufacturer How to vet the working conditions of a factory from afar How to move your brand...
Published 02/15/21
Kayla Houlihan, founder of Tribe Skincare, shares how she turned a $20k initial investment into millions of dollars of revenue in just a few short months, why after three years she’s decided to shift her attention away from building the ‘business’ towards building the ‘brand’, and how getting clear on her customer value proposition transformed her business’s growth.   You’ll learn:   Why Kayla spent her initial $20k solely on product development and stock  How she launched with 4 trial...
Published 02/01/21
What does success look like for you? In your personal life, and also your business? Are you building a side hustle, a lifestyle business or a startup? Do you value money, followers, fulfilment or impact? Hear Anna Mackenzie & Caitlin Judd, co-hosts of the lady-brains podcast, talk about redefining success in a pandemic world. Are you launching a new brand? Grab your free guide to redefine success, uncover your deeper purpose, build a solid vision, and help your brand stand out from a...
Published 02/01/21
Maeva Heim, founder of Bread Beauty Supply, recalls how a chance meeting with a Sephora Buyer in LA set her on the path to secure a USA distribution deal -  before she had launched her brand. She shares how she raised just under $2M in capital from the same investors who backed Glossier, and why she’s driven to change the beauty industry by providing more representation for women of colour.  Find us at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook...
Published 12/09/20
Jenna Holmes, founder of plant styling studio Plant Mama, shares how she injects creativity into every single thing she does, why building trust with clients and employees has been pivotal in helping her scale, and why she aspires to be completely authentic in everything she does.  You’ll learn:  The advice Zoë Foster Blake gave Jenna that was instrumental to her growth The best way to start building your client base from day one  Why she stopped saying ‘yes’ to every job...
Published 11/24/20
Elle Ferguson, founder of beauty brand ELLE EFFECT, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth.  You’ll learn:  Why Elle reviews her numbers weekly, and how this informs her decision making  Why she’s separated the Elle Effect and Elle Ferguson businesses and...
Published 11/09/20
Jess Sepel is the founder of JSHealth, a multifaceted wellness brand valued at over $200 million. In this chat, she shares why she feels uncomfortable owning the business’s success, her tips for building an engaged online community that converts, her struggles with mental health in a recent period of rapid growth, and why her ultimate goal is to live the simple life. -Find us on Instagram @lady.brains - Join the lady-brains clubhouseon Facebook -Sign up to our monthly newsletter at...
Published 10/28/20
Lucy Feagins, founder of Australia’s most popular design blog The Design Files, shares insights into how she generates content that’s creative and commercial, how she has built a well-oiled content machine that is monetised in multiple ways, and why she’ll never sell the brand.   We covered:  How to produce content that’s both creative and on-brand, and commercial   How TDF continues to innovate in the content creation space   Why Lucy believes that not being an expert in design has been...
Published 10/16/20
Liandra Gaykamungu, founder of Liandra Swim, shares how her brand was designed to spark positive dialogue around her Aboriginal Australian heritage and change the way Indigenous Australian women are viewed and celebrated, how she fuses storytelling into her brand – right down to each individual product line, how she manages to operate a business from the remote island of Milingimbi, and why creating sustainable and ethical swimwear is simply part of the brand DNA.   For more behind the...
Published 09/28/20
Amy Iheakanwa, founder of shoe and accessories brand Shekudo, shares why she uprooted her life in Sydney to move to Lagos, Nigeria to grow her brand, how she works with local Nigerian artisans to create her iconic styles, why she is adamant that her pieces will always remain handmade by local craftspeople even if this means turning away orders that would result in tens of thousands of dollars, as well as how she managed to get featured in the pages of Vogue of Grazia.  For more behind the...
Published 09/15/20
Hannah Spilva, co-founder of same-day floral delivery service Lvly, shares how she’s coped with 500% business growth in the first 4 weeks of COVID lockdown, the operational challenges with scaling so quickly during a global pandemic, and how Lvly is paving a new way forward for their customers and their team.   You’ll learn:   The importance of knowing your personal and brand purposes, as it’s the thing that will keep you going when times get tough How Hannah approached her pricing strategy...
Published 08/31/20
Lindy Rama-Ellis, co-founder of Milk & Co and founder of new brand Fig Femme, shares insights into how a challenging experience during the birth of her first child led her to create one of the first intimate wellness brands, the criticism she’s received launching a controversial product into a relatively conservative Australian market, and the importance of building a deeper purpose into your brand from the get-go.  
Published 08/18/20