This episode was produced in partnership with Who Is Elijah.  Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.   In this ep, you’ll learn:  How she generated traction early on and secured DJs as a retailer with a slick marketing deck  Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand  In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months  Why she hired two of her best mates into the business, and what it was like to fire them  How she’s built confidence in her own skills along the way    ~ Connect with us ~  Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsChat to us in the Facebook group, the lady-brains clubhouseSign up for our online business course BASE CAMP here. See omnystudio.com/listener for privacy information.