In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes? Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums. In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers. In this chat you'll hear from Christie on:  Why she thought she could do a better job at speaking to Mums as buyers Quitting her dream job to start Mumpower  Overcoming her limiting beliefs and imposter syndrome  The harsh truths she had to face after a decade into business Understanding your customer intimately and the pain points along the customer journey  The 3 strategies she uses time and time again to ensure personal, business and team success.  Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak SAY HEY Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsLearn more about Mumpower at www.mumpower.com.au See omnystudio.com/listener for privacy information.