This Black Friday and Cyber Monday, 1 in 3 Aussies are ready and willing to open their wallets, and as a founder, we want you to be prepped and ready to earn your slice of the pie. If you want to maximise this sales opportunity for your business, then listen up! In this episode we chat to Beth Wilson, who participated in our Black Friday Marketing Crash Course last year, to learn EXACTLY how she grew her sales by 445% across the sales period. We also get Digital Marketing Expert, Gabriella Singh, back on the line to give us her top tips for BF/CM 2022.  You’ll learn:  How Beth from Saint Jack 5x’d her sales during Black Friday 2021 (and how you could too)  Why consumer mentality around Black Friday is even stronger this year, despite the fact we're facing inflation and cost of living pressures  Why planning your activity early (6-8 weeks out) is KEY to your campaign performance  How to engage your existing audience through teasing your offer in advance via emails and social  How to find new, high-quality leads to add to your marketing funnel  How to re-engage your disengaged segment through creating a new, personalised nurture sequence    ~ Connect with us ~   Sign up for our Black Friday Marketing Crash Course here and have your best sales weekend ever  Find us at www.ladybrains.com.au    Follow us on Instagram @lady.brains   Chat to us in the Facebook group, the lady-brains clubhouse  Sign up for our online business course BASE CAMP here  Learn more about your ad choices. Visit megaphone.fm/adchoices