On this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority. Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensues, together with spiraling costs as performance tanks and attrition spikes. Furthermore, toxic companies can suffer from bad marketing that affects their customer-facing brand.  #Leadership should rush to create a positive culture built on a foundation of respect from day one. This will lead to long-term gains and a healthy company. Saira Gangji - https://www.linkedin.com/in/sairagangji/?originalSubdomain=ca hrology - https://www.linkedin.com/company/hrology/?originalSubdomain=ca This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com