Episodes
In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.
Key Takeaways:
(01:20) The rise of fractional...
Published 08/23/24
In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.
Key Takeaways:
(01:20) Justin’s method for pattern interrupt in sales.
(02:52) Making business development techniques mobile-friendly.
(05:01) The growth of sales tech and SDR strategies.
(08:13) The importance of hyper-personalization in outreach.
(09:50) Using omni-channel...
Published 08/07/24
In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.
Key Takeaways:
(00:54) Slowing down and effectively delegating tasks is vital.
(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.
(10:50) The...
Published 07/24/24
On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.
He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.
Key Takeaways:
(01:13) Movo’s mission is to optimize human capital management for frontline...
Published 07/10/24
In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.
Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job...
Published 06/26/24
On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.
Key Takeaways:
(01:00) Sasha's transition from academia to business and the challenges faced.
(02:34) The inspiration from Microsoft's Zune failure and its...
Published 06/14/24
In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.
Key Takeaways:
(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market...
Published 05/28/24
In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.
Key Takeaways:
(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by...
Published 05/14/24
On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.
Key Takeaways:
(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.
(06:53) The significance of integrating CRM and analytics for effective marketing.
(09:43) Personalization in...
Published 04/30/24
In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.
Key Takeaways:
(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33)...
Published 04/19/24
In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape.
Key Takeaways:
(00:41) Genesis and his role at Initiative.
(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.
(05:49) Implementing OKRs and...
Published 04/11/24
On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.
Key Takeaways:
(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences...
Published 04/01/24
On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector.
Key Takeaways:
(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices...
Published 03/19/24
In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.
Key Takeaways:
(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.
(03:39) Breaking down...
Published 03/13/24
On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights.
Key Takeaways:
(02:27) How Versatile's creation was inspired by a tragic event.
(03:23) Using data from cranes and other sources for easier decision-making.
(09:21) Belief in your vision is key to overcoming startup...
Published 03/07/24
In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.
His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better...
Published 02/27/24
In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.
Key Takeaways:
(01:02) Sotaog's approach to improving efficiency with machine learning.
(06:23) The...
Published 02/16/24
In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.
Key Takeaways:
(01:32) The inception of xiQ, Inc., focusing on AI-based solutions...
Published 02/09/24
In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.
Key Takeaways:
(02:02) Growth in data generation and its enterprise challenges.
(04:31) The importance of data understanding for value, compliance and security.
(10:00) AI and...
Published 01/31/24
In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology.
Key Takeaways:
(05:12) The genesis of Grabango and its mission to transform the retail checkout process.
(11:30) The technical challenges and...
Published 01/19/24
On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.
Key Takeaways:
(04:12) The effectiveness of storytelling in business for conveying brand values.
(08:35) The importance of consistency in storytelling to maintain a strong brand image.
(15:47) Insights...
Published 01/08/24
In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace.
Key Takeaways:
(06:34)...
Published 12/18/23
Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.
Key Takeaways:
(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.
(16:55) Selecting a market niche where deep technology offers a...
Published 12/05/23
On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.
The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.
Key Takeaways:
(02:06) - The complexities of brand building and performance marketing, and...
Published 12/01/23