In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology. Key Takeaways: (04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by...

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways: (04:50) The pitfalls of managing digital ad spending and the advantage of expert help. (06:53) The significance of integrating CRM and analytics for effective marketing. (09:43) Personalization in...

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market. Key Takeaways: (01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies. (03:33)...

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape.  Key Takeaways: (00:41) Genesis and his role at Initiative. (04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making. (05:49) Implementing OKRs and...

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.  Key Takeaways: (00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences...

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector.  Key Takeaways: (01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices...

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity. Key Takeaways: (01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena. (03:39) Breaking down...

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights.  Key Takeaways: (02:27) How Versatile's creation was inspired by a tragic event. (03:23) Using data from cranes and other sources for easier decision-making. (09:21) Belief in your vision is key to overcoming startup...

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects. His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better...

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries. Key Takeaways: (01:02) Sotaog's approach to improving efficiency with machine learning. (06:23) The...

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities. Key Takeaways: (01:32) The inception of xiQ, Inc., focusing on AI-based solutions...

In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses. Key Takeaways: (02:02) Growth in data generation and its enterprise challenges. (04:31) The importance of data understanding for value, compliance and security. (10:00) AI and...

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology.  Key Takeaways: (05:12) The genesis of Grabango and its mission to transform the retail checkout process. (11:30) The technical challenges and...

On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.  Key Takeaways: (04:12) The effectiveness of storytelling in business for conveying brand values. (08:35) The importance of consistency in storytelling to maintain a strong brand image. (15:47) Insights...

In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace. Key Takeaways: (06:34)...

Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs. Key Takeaways: (10:57) Improved accuracy in hospital cybersecurity with reduced false positives. (16:55) Selecting a market niche where deep technology offers a...

On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing. The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies. Key Takeaways: (02:06) - The complexities of brand building and performance marketing, and...

In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review. He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external...

On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success. Key Takeaways: (03:00) Addressing AI misconceptions through daily use examples.  (08:16) How people find creative AI...

On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains. The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the...

In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways. Key Takeaways: (03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration. (10:00) A diagnostic...

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience. The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates...

In this episode, Susan Sly, Co-CEO, President and CCO of RadiusAI, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity. Key Takeaways: [30:15] The urgency and importance of discussing the ethical use of AI in...

Deon Nicholas, CEO and Co-Founder of Forethought, joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near...