In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market. Key Takeaways: (01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies. (03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems. (08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in. (13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship. (17:43) The significance of early-stage consideration of the customer experience in the product development cycle. (22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations. (29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data. (37:57) The ongoing challenge of adapting to rapid changes in the business environment. Resources Mentioned: Egress Solutions GTM Disrupted Podcast This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership