On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways: (04:50) The pitfalls of managing digital ad spending and the advantage of expert help. (06:53) The significance of integrating CRM and analytics for effective marketing. (09:43) Personalization in advertising through AI and the importance of tailored messages. (11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility. (15:24) Effective data analysis requires focusing on statistically significant and meaningful results. (18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses. (21:54) Sharon's journey from Google to launching her own agency. (23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities. (29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction. Resources Mentioned: Sharon Park - https://www.linkedin.com/in/presidentsharon/ Sage Digi | Website - https://sagedigi.com/ This episode is brought to you by Content Allies.  Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership