Deon Nicholas, CEO and Co-Founder of Forethought, joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near...

On this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from. Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with...

On this episode, Alice Heiman, Founder & Chief Sales Energizer, shares fantastic lessons for #B2B #businessleaders, particularly CEOs.CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership.Understanding the customer journey entails the CEO having to...

On this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the...

On this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the...

On this episode of Leaders of B2B, Oz Rashid, CEO and Founder of MSH, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring. Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used...

On this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans. Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its...

On this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority. Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity...

Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology.  Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s...

On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves. Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your...

On this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way.  One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and...

On this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up.   Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for...

Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand. Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand...

On this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational. Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on,...

On this episode, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, shares great #leadership lessons that can help #b2b #businessleaders become more successful. Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action.  Mike talks about how to maximize your time by building the right team. He thinks leaders shouldn’t sweat over the small stuff. They need...

Jason Ray, Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company.  During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved. One major challenge was downloading decades of experience into working software models. Jason decided to have his software complement the human brain and...

On this episode, Sean Spector, Chief Executive Officer and Founder of Dropoff, Inc., shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors.  Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Even if the sector is highly dependent on the human factor, a lot of pain points can be solved by...

On this episode, Jay H. Tepley, Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being.  An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that society assumes they are capable of handling the stress by themselves. The result is that they aren’t...

Richard White, Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders. Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers are asking for the feature and build on that. Startups need to be strategic in finding an area of...

Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic.  Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy.  It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission. Like other leaders,...

Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently. Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can...

Rob Whalen, CEO & Co-Founder at PTO Exchange, talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include: Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup.Being consistent and maintaining persistence are the key elements of successful startups.When fundraising, focus on gaining trust and delivering on that by returning what investors expect.Implementing a...

David “Ledge” Ledgerwood, Managing Partner at Add1Zero LLC, talks about how impactful podcasting can be as a B2B marketing channel. His key takeaways include: Podcasts are great for lead generation because they bring value to the right customer base in your audience.Podcasting establishes you as a thought leader and an authority in your industry.Podcast guests and the audiences they attract are more likely to be your next customers.Podcasts generate a lot of content that can be extracted and...

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include: Marketers have to make it clear to customers why they should adapt to change Marketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously question where you are. Marketers shouldn’t rely on data alone; they need to know their customers, be...

We’re joined by Giora Engel, Co-Founder and CEO at neosec.com. Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following: How to adjust activities that involve face-to-face relationship building to remote work. How digital transformation has evolved into a “digital first” initiative and how that affects the global economy.How the value of communication becomes more important when working across remote teams.The 3 key elements to growing your...