On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains. The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications. Key Takeaways: (06:03) Addressing deep business challenges in B2B environments. (10:56) The critical role of AI in supply chains during economic uncertainty. (19:00) The power of real-time data in supply chain decisions. (26:30) CEOs' direct role in customer engagement and strategic deal assessment. (35:07) Preparing supply chains for economic shifts and downturns. Resources Mentioned: Inna Kuznetsova - https://www.linkedin.com/in/ikuznetsova/ ToolsGroup | LinkedIn - https://www.linkedin.com/company/toolsgroup/ ToolsGroup | Website - https://www.toolsgroup.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership