On this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from. Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with managed care insurance plans over 13 years. They take a customer-centric approach, involving home visits and collaborations with skilled nursing facilities to align their offerings with both user needs and insurers’ financial incentives.  By positioning QMedic as a solution that supports home care and underpinning its services with Medicaid expansion opportunities, the company established its credibility in the healthcare landscape.  Trust-building and innovative integration into healthcare remain central to QMedic’s ongoing expansion. Resources mentioned: Sombit Mishra - https://www.linkedin.com/in/sombitmishra/ QMedic | LinkedIn - https://www.linkedin.com/company/qmedic/ QMedic | Website - https://www.qmedichealth.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership