On this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective. Deanna talks extensively about the importance of a digital footprint, emphasizing strategy, content and distribution as vital pillars. She also reiterates that in tough times, marketing spend shouldn’t be cut because it will be key to growth when economic conditions improve.  Resources: The Demand Gen Fix Podcast | Website - https://growthmodemarketing.com/podcast/Deanna Shimota | LinkedIn - https://www.linkedin.com/in/deannashimota/GrowthMode Marketing | LinkedIn - https://www.linkedin.com/company/growthmode-marketing/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com