On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.  Key Takeaways: (04:12) The effectiveness of storytelling in business for conveying brand values. (08:35) The importance of consistency in storytelling to maintain a strong brand image. (15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact. (22:29) The challenges and strategies involved in narrative-driven marketing. (29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction. (34:10) The influence of technological advancements on the landscape of narrative marketing. Resources Mentioned: Jennifer Bittinger - https://www.linkedin.com/in/jenniferbittinger/ Narrativa | LinkedIn - https://www.linkedin.com/company/narrativaai/ Narrativa | Website - https://www.narrativa.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations. We handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership