On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries. Key Takeaways: (01:00) Sasha's transition from academia to business and the challenges faced. (02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability. (04:03) The importance of actionable data in improving vehicle maintenance experiences. (05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit. (08:11) Handling customer feedback and pivoting the business model based on market demands. (10:59) The significance of having a champion within customer organizations to drive product adoption. (12:03) Adapting to different customer needs while maintaining a core product vision. (16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs. (21:39) The role of AI in enhancing product offerings and creating value for customers. (26:44) Understanding and leveraging customer KPIs for successful business relationships. Resources Mentioned: Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=ca Preteckt | LinkedIn - https://www.linkedin.com/company/preteckt/ Preteckt | Website - https://www.preteckt.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership