In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects. His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies. Key Takeaways: (10:45) InterGen Data’s creation was driven by personal need, aiming to improve financial planning. (13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools. (22:26) Robert’s focus on the growth of analytics and its role in personalized financial advice and healthcare solutions. (32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics. (37:00) Navigating the B2B2C model’s extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders. Resources Mentioned: Robert Kirk - https://www.linkedin.com/in/robert-kirk-6b4a23/ InterGen Data, Inc. | LinkedIn - https://www.linkedin.com/company/intergendata/ InterGen Data, Inc. | Website - https://www.intergendata.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations; we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership