On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.  Key Takeaways: (00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry. (01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences. (04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions. (07:01) Launching the Life Sciences Leadership podcast to enrich content creation. (09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance. (11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations. (18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth. (20:48) The organic promotion strategy and the impact of influential guests on audience engagement. Resources Mentioned: Jasmeet Sawhney - https://www.linkedin.com/in/jasmeet-sawhney/ Axtria | LinkedIn - https://www.linkedin.com/company/axtria/ Axtria | Website - https://www.axtria.com/ Life Sciences Leadership Podcast - https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602 This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership