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Consumer Behavior Lab
Behavioral Science For Brands
Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Ratings & Reviews
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5.0 stars from 26 ratings
Love this podcast!
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“Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.”
Dr.Pickleball via Apple Podcasts ·
United States of America ·
10/13/23
Wow! So much content!
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“Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific...”Read full review »
bsquared719 via Apple Podcasts ·
United States of America ·
09/26/23
Love this podcast!
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“I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!”
krsadams via Apple Podcasts ·
United States of America ·
03/12/23
Recent Episodes
In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why...
Published 11/05/24
In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by...
Published 10/24/24
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