In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

In this episode we chat with award-winning author Mark   Earls about concepts such as loss aversion, the false consensus   effect, and behavioral science's impact on economics.

In this episode, we discuss the influence behind Super Bowl ads and how  concepts like costly signaling and cultural imprinting help consumers  align with brands.

In this episode, we explore the intricate world of Valentine's Day, online dating, and the  hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.

In this episode we sit down with Phill Agnew, the Senior Product Marketing  Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,  the illusion of labor, and the behavioral science behind special days.

In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.

In this episode we explore the successful advertising campaigns of The Economist, which  leveraged the generation effect and the decoy effect to engage and persuade consumers,  discussing the campaign's impact and the alignment of incentives in marketing.

In this episode, we delve into the Don't Mess With Texas campaign and its remarkable  success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.

In this episode, we explore the success of De Beers' marketing campaign for diamond  engagement rings, highlighting the power of linguistic quirkiness, the influence of  anchoring on consumer behavior, and the relevance of behavioral science in shaping  even significant purchasing decisions.

In this episode,we explore the success of the "Got Milk" campaign, which tapped into the  power of loss aversion, humor, and the messenger effect by using celebrities to emphasize  what people would miss out on if they didn't have milk, ultimately generating over $1  billion in sales for the dairy industry.

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as  optimal newness, the power of concrete language, and simplicity to drive innovation and create a  consistent and memorable brand experience.

In this episode, we discuss the power of menu design in influencing consumer choices, highlighting  the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and  leveraging price relativity to boost sales.

In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention  into action. While also highlight the effectiveness of humor in advertising, explaining how  humor can boost recall, positivity, and purchase intent.

In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences. 

In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product. 

The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved through premium factors such as price, design, serve, and provenance, as well as creating a positive sentiment around a product being marketed. 

James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that demonstrates how powerful a determined entrepreneur can be in bringing ideas to life - not only through product design but also by building memorable brands rooted in behavioral science principles. 

KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.