In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful. Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success. CHAPTERS 01:12 - Welcome to Living The Red Life with Steve Forbes 02:10 - The Origins of the Forbes Media Empire 03:33 - Lessons from the Great Depression 04:50 - Adapting to the Internet Era 06:47 - The Importance of Innovation in Business 08:02 - Navigating Unpredictable Events 09:40 - Entrepreneurial Mindset During COVID-19 10:26 - Balancing Crisis Management with Future Planning 11:30 - The Evolution and Future of Forbes 13:26 - The Constant Need for Differentiation 14:43 - Maintaining Momentum in Business 15:56 - Advice for the Younger Entrepreneurial Self  Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter