In this episode, we explore the driving force behind the new prime video show "60 Day Hustle", highlighting its innovative blend of real-world challenges and social media strategies for entrepreneurs. The discussion emphasizes the show's focus on providing participants and viewers with practical, actionable insights to help them stand out in a crowded digital landscape. Drawing from personal experiences and stories from the show, the creator shares valuable lessons on building a distinctive brand in today's competitive environment. The episode also examines the significance of social media in modern entrepreneurship, offering advice on how to effectively use these platforms to establish a successful brand. The creator discusses ways to avoid common pitfalls, stay ahead of emerging trends, and prepare for the growing role of AI in social media strategy. Throughout the conversation, viewers are encouraged to think critically about their own digital presence and the steps they can take to make a meaningful and lasting impact. CHAPTERS 1:35 - What inspired you to create the 60 Day Hustle, and how does it differ from other entrepreneurial shows? 2:40 - What can viewers expect from the 60 Day Hustle? 3:51 - What were some of the most surprising or challenging moments during filming? 4:56 - How does the 60 Day Hustle reflect your personal journey as an entrepreneur and marketer? 6:13 - What key lessons do you hope the audience takes away from the show? 7:20 - How did you select participants for the show, and what qualities were you looking for? 8:31 - What role did social media play in the challenges on 60 Day Hustle? 9:42 - How do you think 60 Day Hustle will impact aspiring entrepreneurs who watch the show? 10:38 - What has been the reaction from your audience and peers since the show was announced? 11:57 - Can you share any behind-the-scenes stories that didn't make the final cut? 13:02 - In today's crowded social landscape, how can an entrepreneur stand out and make an impact? 14:04 - What are some mistakes you see other brands making on social media? 15:23 - How should brands prepare for AI in social media? 16:04 - How can I stay ahead of the curve in social media strategy? 17:25 - How do you define a successful brand in today's digital age? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter