Tom Shipley is a seasoned entrepreneur and business strategist renowned for his expertise in e-commerce and brand management. With a career spanning several decades, Shipley has a proven track record of building and scaling successful companies. He started his entrepreneurial journey in the early 2000s and quickly made a name for himself by harnessing innovative marketing techniques and data-driven strategies. Shipley is best known for his role in transforming and leading iconic brands to new heights, focusing on strategic growth and operational excellence. His background includes extensive experience in financial management, team building, and navigating complex business environments. Shipley's insights into the ever-evolving landscape of digital commerce and his hands-on approach to leadership make him a valuable resource for understanding modern business practices. CHAPTERS 1:14 - Introduction and Welcome 2:45 - Tom Shipley’s Background and Early Career 4:20 - Key Strategies for Business Success 6:15 - The Role of Data in Driving Business Decisions 8:10 - How to Build and Scale Iconic Brands 10:05 - Financial Management and Overcoming Challenges 12:00 - Innovation and Testing in E-commerce 13:40 - Balancing Effective Offers with Brand Building 15:30 - Advertising Strategies for Growth 17:00 - Expanding Retail Presence and Strategies 18:45 - Transitioning from Founder to CEO 20:30 - Hiring and Team Building for Success 22:00 - Mergers, Acquisitions, and Growth 23:15 - Future Trends in E-commerce and Marketing 24:30 - Final Thoughts and Key Takeaways Connect with Tom Shipley: IG - tom__shipley DEALCON LIVE - https://dealconlive.com - (Sep 23-25) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter