NOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcastsWhy they highlight a fundamental view the world has about marketingIt’s not all about communications tacticsThe other parts of marketing we don’t talk about but need to talk aboutNailing your offer, setting your goals and planning your marketing activity Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about marketing your business and growing your business and talking about all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simple      Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk