The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast. We chat about: • Why you shouldn't always listen to the "gurus" about email marketing • How to make email marketing engaging rather than annoying and salesy • What are lead magnets and are they the best way to start a list? • Should you ever consider buying a list of email subscribers? • How to come up with loads of ideas for email topics • The Story-Lesson-Offer (SLO) method of email engagement • How to ressurrect a "dead" email list Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF20 for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk