Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast. We chat about: Why industry language and jargon is like a foreign languageIs Web3babble the most impenetrable and alienating jargon yet?Why is language in marketing so important?Taking a red pen to jargon and passive languageThe three rules of simple and engaging marketing Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF, Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk