Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat about: ·      How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time ·      Increasing the amount of qualified traffic to increase sales ·      The SEO combination of target markets, solving customer problems, and creating backlinks ·      The truth about keywords and "long-tail keywords" ·      Why high search volume isn't the best approach - focus on buyer intent" instead and business goals ·      Tools - Google Adwords keywords planner, SEM Rush and Surfer SEO Who is Matthew Woodward? Matthew started building websites before Google or YouTube existed - back then he was just a kid delivering newspapers before school to pay for the server. He had no idea that you could use the internet to make money. He just loved playing video games and writing which led him to build my first website for people to share their highlight videos. This was before YouTube. To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer. I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)