Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing? Welcome to episode 253 of the Marketing and Finance Podcast. We chat about: ·      How Victoria developed a focus on the hospitality industry ·      Possibility versus practicality: Why possibility is where the magic can happen ·      Giving businesses the time and space to dream ·      Theme Park Thinking lessons from Disney to Alton Towers ·      Why are some companies happy to be the same as everyone else? ·      How product focus can miss the mark with customer experience ·      Staging a good experience and redefining the retail experience Who is Victoria Taylor? Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences. She's a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both are critical for businesses when it comes to creating experience Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)