Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her views on why sometimes marketing confuses companies so much Finding the story of a business and crafting and refining it to stand out The difference between stories for companies and "personal brands" How to weave the story throughout the marketing communications mix Who is Robin Cangie? Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)