Conversations that convert with Danny Matthews – MAF262This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on from his online mortgage startup · The power of stories in financial services · Does the financial services industry stifle creativity because it's a complex, almost, academic profession? · Problem solving approach to brand design · Conversations that convert and the impact statement alternative to the "elevator pitch" Who is Danny Matthews? The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application. Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)or the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes). Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)