Episodes
Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;)
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae
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Published 10/30/24
We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow,
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
Milled.Com la la land kind cafe Denada Saint Jack Strapsicle
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Published 10/18/24
Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business.
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
Resources we mentioned in this episode:
Gorgias Tolstoy Avatars Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile...
Published 10/10/24
Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias!
Resources we mentioned in this episode:
Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonlineA big thank you to our episode sponsors, Gorgias. Gorgias empowers...
Published 09/19/24
Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription.
There's a lot to cover!
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
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Published 09/08/24
In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy?
In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC!
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for...
Published 08/11/24
"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring).
In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue.
We've got tips & tricks for growth as usual - a few recommendations below.
Find Jess on Instagram @jessruhfus and Anaita...
Published 07/21/24
MAIN CHARACTER ENERGY!
In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?
We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
Find the Female Founder World Podcast on Apple HERE & Spotify HERE
@WhitneYuland - Tiktokker on FAME Marea...
Published 07/02/24
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?
We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.
Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?)
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
Find the Female Founder World Podcast on Apple...
Published 06/17/24
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand.
Find us:
Anaita Sarkar on Instagram @sellanythingonline @hero.packaging
Jess Ruhfus on Instagram @jessruhfus @no.2_co
New Yorker Article: How Stanley Cup Went Viral
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Published 06/04/24
Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing.
Find us:
Anaita Sarkar on Instagram @sellanythingonline @hero.packaging
Jess Ruhfus on Instagram @jessruhfus @no.2_co
See omnystudio.com/listener for privacy information.
Published 05/26/24
Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze.
Find us:
Anaita Sarkar on Instagram @sellanythingonline @hero.packaging
Jess Ruhfus on Instagram @jessruhfus @no.2_co
See omnystudio.com/listener for privacy information.
Published 05/25/24