Episodes
In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a consultant to an agency owner.
We'll also explore the topic of credibility in the marketing industry, discussing whether agencies hold more sway than...
Published 09/06/23
Welcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn training, and public speaking. Having delivered LinkedIn and Sales Training to over 500 businesses and spoken at more than 100 events, he made waves...
Published 08/01/23
This time Rob and Jonny take a deep drive into the world of public speaking with their special guest Max Hoppy, a renowned marketing expert and passionate advocate for public speaking.
Max is the co-founder of the growth marketing agency Bind and a prominent figure in the public speaking scene, he shares his invaluable expertise and personal experiences, with practical tips and inspiring stories.
Discover the intriguing backstory of The Keynote Club, an engaging public speaking group...
Published 07/19/23
This week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market.
About the Host:
John Gumas is the CEO of Gumas, an award-winning, full-service advertising agency based in San Francisco. With decades of experience in Challenger Brand Marketing, John has established himself as the...
Published 07/04/23
In this episode Rob and Jonny speak to Kath Lord-Green, we discuss her impressive background as a successful entrepreneur and her current venture as the founder of 'Voice it, a podcast agency helping businesses start and run their own podcast.
Kath shares her insights into various topics related to podcasting, including why businesses should consider starting a podcast, the types of businesses that benefit the most from podcasting, and general tips for starting a successful podcast. Kath...
Published 05/31/23
In this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discover actionable strategies for delivering impactful marketing insights.
Including:
Don't automate everything Start collecting your data early Keep...
Published 05/17/23
This week Rob and Jonny speak to Kate Toon, who is an entrepreneur, coach, speaker, author, mentor and a podcaster who has built an impressive following of almost 20,000 members and over 1 million podcast downloads. We explore Kate's journey into freelancing and how she has created resources for others to succeed on their own journey.
We dive into the topics of:
How she got into Freelancing How she is making the resources she wished she had when she started her journey How being authentic...
Published 04/25/23
This week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude.
This episode includes:
How to appear on the Search Engine Results Page (SERP's) Cleaning up your digital footprint How Ai and TikTok will impact traditional search engines Of course the 'Golden Nuggett' SEO tip And so much more, you are going to have to listen to this episode more than once as Jason just keeps on giving so much amazing information and advise.
Published 04/17/23
Welcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game.
But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language model trained by OpenAI, to assist us in writing this entire episode. With ChatGPT's advanced capabilities and vast knowledge base, we can be sure...
Published 03/29/23
This week Rob and Jonny are joined by a real guru from the world of SEO, Mark Preston. We discuss with Mark all things SEO, from what has changed in SEO over the years to what the future holds. The episode also includes tips for beginners and of course Rob’s favourite ‘golden nugget’ tip.
The big takeaway is that SEO is not a checklist and you need to go back to basics, so take a listen to find out how a real expert approaches SEO.
Published 02/15/23
This week Rob and Jonny discuss ways you can supercharge your CV.
With years of marketing experience between them and both Heads of departments they have seen a lot of CV's in their time and discuss some key observations and tips to help your CV stand out and secure that all important interview:
Including:
Read the job spec and tailor it and/or your cover letter Use a readable font and make sure you check the formatting. How does it look on mobile. Get someone else to read it. Should you...
Published 02/01/23
In this episode Rob quizzes Jonny all about LinkedIn Advertisement. What is is, who is it for, what the backend and targeting look like and why it's important for businesses to leverage this ads platform.
If you're a beginner looking for a very brief overview of what LinkedIn Ads is about then this episode is for you.
Published 01/18/23
Should you swear in marketing? Do you need to consider brand vs personal branding?
For our first episode of 2023 we cover a controversial topic which Rob and Jonny half commit their opinions to, admit they themselves are probably not authentic and then talk around in circles before finally coming to a weak conclusion.
Bet you can’t wait to listen.
Published 01/04/23
Continuing our new 10-minute tips series, Rob and Jonny turn their attention to providing 10 minutes of simple SEO tips.
This week episode discusses:
Starting a blog Competitor research and benchmarking Review keywords monthly (and how we do this) Website speed
Published 12/13/22
This week Rob and Jonny are joined by Lewis Ellis the founder and owner of Hussel Marketing a digital marketing agency who shake things up and works outside of the norm.
This episode explores the world of disruptive marketing, what it is and why Lewis has decided to think outside of the box and do things a little differently in the marketing world.
I don’t want to give too much away but this is a real eye opener for all the conventional marketers out there and that includes Rob and Jonny.
...
Published 11/29/22
Introducing our exciting new series called 10-minute tips. In this new mini series Rob and Jonny have only 10 minutes to talk about a chosen subject, that means cutting down on the waffle which is easier said than done for these two!
This week the 10-minute tips are all about starting a podcast including:
Which software to use Get a co-host Keep it relevant Have a plan
Published 11/09/22
In this week's episode Jonny tests Rob's knowledge of marketing under the four categories:
SEO General Acronym Attack True or False You can also test your own knowledge as we give a pause before answering the questions, see how many you got right and if you beat Rob!
**This show was recorded in mid-September as some of the questions are relevant to events in this month**
Published 10/26/22
This week Rob and Jonny are guided through the mysterious world of TikTok by Ethan Golding who is co-founder of Team Hustle a TikTok marketing agency.
If like Rob and Jonny you thought TikTok was just a social platform for dancing and not a serious marketing tool then think again, Ethan goes into so much detail about how you can leverage the platform, what content to post and some great tips for getting started and of course the ‘Golden Nugget’ for the more experienced user.
So, if you have...
Published 08/24/22
This week Rob and Jonny are joined by the brilliant Chloe Thomas. Chloe is an author of many marketing and eCommerce books, speaker and hosts her own number 1 rated marketing podcast 'eCommerce Masterplan' so we are delighted to have her on the podcast to talk to us all about sustainable marketing.
Chloe discusses what sustainable marketing means to her and why she decided to focus on championing it. The episode also includes 3 tips for businesses stating on their sustainable marketing...
Published 08/02/22
This week Rob and Jonny talk with Chloe McKenna from Oban International about taking your business global. Chloe talks about the differences in marketing internationally, common mistakes businesses make and of course the 'golden nugget' tip you don't want to miss.
So if you have a UK business and are considering expanding to other countries then this is definitly an episode for you.
Published 07/20/22
This week Rob and Jonny talk to the amazingly talented Shoaib Ahmed all about personal branding. What personal branding means to him, tips to get started and of course the 'golden nugget tip' that Rob loves so much.
If you are interested in personal branding, then this episode is a total must and if you are not sure what it is exactly then listen to this show and before you know it you will be building your own personal brand.
Published 06/29/22
In this episode Rob and Jonny give advise on how to answer common interview questions they have asked and answered throughout their combined maketing careers.
If you are attending an interview or applying for marketing jobs then this episode makes for essential listening.
Questions include:
Give an example of a previous campaign that went well. Give an example of a time something didn't go to plan and how would you change it. What do you enjoy most? Strengths Weakness How do you...
Published 06/21/22
In this episode Rob and Jonny give you a quick tip guide of how to ace a marketing interview.
If you are applying for marketing jobs or thinking about it then this quick tip episode is exactly what you need.
Top Tips include:
Read the job description Have your stats written down Ask about a typical day Practice with a friend Learn the jargon Arrive on Time Be honest Be passionaote Be confident Get experience if you don't have any Episode 6 of the podcast goes into more depth on each...
Published 05/24/22
This week we are joined by the brilliant Meg Wilson-Taylor from Circus PPC who provides her wisdom and experience in all things Google PPC including Rob's favourite a 'Golden Nugget' Episode includes:
3 tips for PPC beginners A golden nugget for the more experienced PPC users How does PPC fit in with the rest of marketing First things she would do when she has a new account Automation vs manual campaigns Common mistakes she sees on accounts Resources to read and follow Future trends
Published 05/10/22
This week we speak with Chris Hirleman from Sleeping Giant Media about all things GA4 and how to make the switch from Universal Analytics.
You'll have see a lot of talk about GA4 recently, but if you're wondering what it is and why you need to worry about it, or simply want some more information from an expert then this podcast is for you.
We talk about when you need to start thinking about it, why you need to start thinking about it, the main challenges and differences, the general...
Published 04/26/22