This episode coincides with Effie Award galas around the world. The most prestigious award a marketer can get. True Oscar in brand building. Do you have to be a big brand to win it? I want to believe, not. I've been sitting on Effie Juries, incl. Effie Europe - and I believe any brand with powerful idea that worked - can and should take part and can win. I'm sharing some pragmatic tips how to prepare a good Effie entry. Fingers crossed for your Effie success!