In this episode we talk about ChatGPT impact on our business in marketing. Of course we do, everybody does. We're not touching the fact that almost all AIs were launched without a proper policy, regulations, watermarking of the AI-generated materials, that ethics teams were ignored at most of the big players trying to launch their AIs as soon as possible. We are focusing exclusively on the brand building process and how generative AI can help us, what it can do and what it cannot do. And what we should do about it. It's most likely just the first take on AI in our Decoding Brands podcast. If you have some thoughts and experiences in this area - definitely share at [email protected].