07. Central Route: its traps and how to overcome them - Listen -

Marketing MasterClass - Psychology in...

07. Central Route: its traps and how to overcome them

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Central Route can be effective - but you need to consider some traps along the way. Peripheral filtering, counter-argumentation, working memory deficits, overload - to name just a few. Ah, and yes, we will talk about sex as well. https://pentonica.net

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