06. Central Route: high attention - low memory capacity - Listen -

Marketing MasterClass - Psychology in...

06. Central Route: high attention - low memory capacity

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In this episode we dive deep into the Central Route of communications. Characterized by high attention of consumers' perception, limited learning & memorizing capacity. Can be highly effective if you're alone in a category - or highly ineffective if your message can be counter-argued by our almighty brains. https://pentonica.net

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