04. From brain capacity to two routes of brand communications -

Marketing MasterClass - Psychology in...

04. From brain capacity to two routes of brand communications

Listen now

Description

Since we now understand how human's brain processes any communications - in this episode we will simplify the science and will make a pragmatic definition for two distinctive routes for your communication to work. We will start to depict a clear context and circumstances when each of the routes can be more effective for your brand. https://pentonica.net

More Episodes

See all »

33. Power of serendipity in building brand concepts

In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.

Published 08/04/23

Marketing MasterClass - Psychology in Communication

Published 08/04/23

32. Obliquity as a shortcut to build important brand equities

In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.

Published 07/27/23