02. Why declarative evaluation of brand communications falls short

Marketing MasterClass - Psychology in...

02. Why declarative evaluation of brand communications falls short of your expectation

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In this episode we are covering the topic of persuasiveness-based consumer research. As much as they are simple to use and can easily provide a strong argument in a CEO office when contracting your next year's marketing budget - they can be frequently misleading for you as a marketer. https://pentonica.net

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