Welcome to my Marketing Masterclass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. My goal is to share multi-category cross-geography experiences that clearly have proven to be working or not working when communicating your brand. I'm trying to provide some advanced tips & tricks to get a bigger bang for your marketing buck or to avoid errors. This idea has been pinging me for a while, as I've been observing many brands barely scratching the surface of their true potential to become more important part of consumers' lives, and I believe a lot more can be done, and more effectively so. I hope you will find some of the hints applicable or inspirational for you. Enjoy! https://pentonica.net