14. Creativity - with or without constraints? - Listen - Marketing

Marketing MasterClass - Psychology in...

14. Creativity - with or without constraints?

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Description

In this episode I'm sharing the insights from meta-research on creativity, enriched with Pentonica's own experience. When looking for the maximum potential of your creative & innovative ideations, you will most likely benefits the most when some smart constraints are imposed within the process. "There are no bad ideas" in the brainstorm session does not work effectively. I'm presenting 6 hints for the winning formula how to run creative / innovativeness sessions - with hope to collect thoughts from the listeners' experiences. Enjoy & share! www.pentonica.net [email protected]

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