16. Mt. Stupid - best trip to be late with innovations
Description
In this episode we are visiting Mt. Stupid. Defined by Dunning & Kruger, a typical overconfidence effect coming with too little knowledge but too excessive desire to share one's opinion based on no facts or data, just driven by illusory superiority bias. And constituting a serious roadblock for an innovation to have a fast-forward diffusion process in the organization. All that losing pioneer benefit of high demand, margins & loyalty.
We've all been there. I'm sharing my successful experiences how not to climb Mt. Stupid - very happy to learn your experiences how you are pitching your innovative ideas for them to be timely implemented.
Please share on pentonica.net.
In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.
Published 08/04/23
In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.
Published 07/27/23