Hello, In this episode we look at losers. All data will tell us to focus on our strengths. But apparently there is a bumblebee in the nature. It flies the fastest although has nothing but weaknesses: too fat body, too short wings. If you cannot ignore or eradicate weaknesses, there is an interesting bumblebee combo that may turn them into pretty strong contributors to your brand building. Enjoy - and as always, share your comments on pentonica.net!