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Dr.Azza.albusaidi
Marketing Sentience
Marketing Sentience is your gateway to the electrifying world of marketing and branding. It’s a deep dive into the connections that energise this field, appealing to experts, students, and enthusiasts. Hosted by Dr. Azza a lecturer and an expert in the field. The podcast offers a mix of insightful discussions, expert analysis, and tangible examples that reveal how brands truly resonate with their people. It’s an exploration of the art and science behind impactful marketing strategies. Embark on this journey where each episode is designed to broaden your understanding and ignite your curiosity.
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Recent Episodes
In this episode we dive deeper into the world of brand personality and how brands who create a distinctive identity through capturing the essence of their personality are able to connect with their target audience more deeply and authentically. With insights from renowned scholars and prominent...
Published 06/24/24
Published 06/24/24
Join Dr. Azza on a vivid exploration of how colors shape our perceptions and decisions in "The Psychology of Color in Branding." In this episode of Marketing Sentience, we uncover the emotional and psychological power of colors in the marketing landscape—from energizing reds calming blues, the...
Published 04/27/24
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