In this episode we dive deeper into the world of brand personality and how brands who create a distinctive identity through capturing the essence of their personality are able to connect with their target audience more deeply and authentically. With insights from renowned scholars and prominent researchers in the field of branding we enhance our understanding of this intriguing topic and its significance for brands to be more successful and strengthen brand loyalty.

Join Dr. Azza on a vivid exploration of how colors shape our perceptions and decisions in "The Psychology of Color in Branding." In this episode of Marketing Sentience, we uncover the emotional and psychological power of colors in the marketing landscape—from energizing reds calming blues, the purity and simplicity of white and the sophistication and elegance of black. Discover how iconic brands use colors to influence consumer behavior, evoke specific feelings, and forge deeper connections....

Dive into the emotional core of branding with Dr. Azza on "Marketing Sentience." Explore how today's top brands harness the power of emotions to transform casual buyers into loyal advocates. This episode provides a deeper insight from philosophical perceptions, psychology and practise, to leverage deep emotional connections, ensuring your brand resonates profoundly and endures in the ever-evolving marketplace. --- Send in a voice message:...

Dive into the world of “Marketing Sentience”, where the elegance of marketing and branding meets the precision of science in this intriguing podcast. Hosted by Dr. Azza, this series offers an in depth look into the fascinating world of Marketing and Branding. With her rich academic background from Australia and the UK culminating in a PhD in destination branding, Dr.Azza brings a unique perspective and interesting discussions on the table. Her journey through diverse cultures and her work...