In this episode of Marketing Spark, I chat with Mark Kofman, CEO of Parma—a minimalist CRM designed to simplify relationship management.
Amidst a sea of competitors in the CRM space, Parma stands out with its streamlined features: contacts, notes, reminders, and nothing more.
Mark Kofman...
Published 05/02/24
In this episode of Marketing Spark, Blaine Mathieu, a seasoned CEO and marketing leader, shares his unique perspectives on the evolving relationship between CEOs and CMOs in the B2B SaaS industry.
He discusses the challenges of balancing short-term results with long-term brand building,...
Published 04/23/24