For many B2B SaaS companies, PR is a mysterious creature. They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it. In this episode, Crackle PR's Parry Headrick provides great insight into the inner workings of technology PR and how companies can create win-win partnerships with PR agencies. We also talk about why entrepreneurs don't understand PR, why PR (and marketing) are among the early budget victims, and why Parry is excited about the work from home revolution.