In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion machine.  We discuss the importance of planning, messaging, and design when building or relaunching a website.  Sam shares his insights on how to optimize the homepage, product page, pricing page, about page, and call-to-actions (CTAs) on a website.  We also get into the signs that a company needs to redesign its website and where listeners can learn more about Sam and his work.