In this podcast episode, Mark, the host of "Marketing Spark," interviews Louis Gudema, author of "Bullseye Marketing" and fractional CMO for B2B startups and growth stage companies.  Louis explains his unique approach to marketing and the Bullseye Marketing framework, which has received positive feedback from readers worldwide.  Mark and Louis also discuss the process of writing a second edition of a book, the current state of the marketing landscape, and the effectiveness of brand marketing versus lead generation marketing.  The conversation highlights the importance of brand and lead generation marketing while acknowledging the different skill sets required for each.