In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing.  We discuss the evolution of Wordtune and its positioning in the market, the emergence of chat GPT as a content creation tool, and the importance of using AI as an assistant rather than a content creation machine.  We also talk about the changing landscape of content distribution and reach, the potential for AI to help content creators succeed in their businesses, and the challenges of spam and fake news.  This episode emphasizes the importance of creating high-quality content that stands out and is curated by people.